140 businesses and community organizations participated in free LGBTQ+ inclusion training designed to help workplaces across Washington welcome employees, customers and visitors with greater understanding and confidence.
Welcome Starts at the Door
Hosting people from around the world meant thinking about what kind of welcome they would receive once they walked into a local restaurant, shop, hotel or other business.
Developed with guidance from the Pride + Match Impact Council, SeattleFWC26 partnered with GSBA, Washington’s LGBTQ+ and allied chamber of commerce, to offer free inclusion training to businesses and community organizations across the state.
Four expert-led workshops focused on allyship, gender inclusion and LGBTQ+ cultural competency. Two were held in person and two virtually, making the program available beyond Seattle.
Tools for the Workplace
The sessions were designed around situations participants could encounter in their own workplaces.
Businesses received practical guidance for inclusive policies, communications and customer experiences, with conversations covering topics including pronouns, privilege, allyship and creating cultures of belonging.
By the end of the initiative, 140 businesses and community organizations participated. The training gave those workplaces tools they could put to use during the World Cup and continue using with the people who walked through their doors afterward.
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Vital Spirit
Vital Spirit
Vital Spirit is a nine-foot bronze sculpture by Pacific Northwest artist Gerard Tsutakawa, unveiled at Seattle Stadium's North Plaza to commemorate the venue's role as a FIFA World Cup 2026 host site and to anchor the Seattle Unity Loop.
Summer of Reuse
Summer of Reuse
Reusable cups, dishes and serviceware replaced more than 20,000 disposable items at World Cup celebrations and community events while helping Seattle test a system that can be used again.
Free Waterfront Shuttle
Free Waterfront Shuttle
In partnership with King County Metro, SeattleFWC26 sponsored free rides on a new waterfront shuttle connecting Seattle Center, Waterfront Park, Pioneer Square, Seattle Stadium, and the Chinatown-International District, along with dedicated free Match Day shuttles during the tournament.