Free and open to all, Seattle Soccer House transformed Pacific Place into a place where thousands of people could watch, play and experience the FIFA World Cup without a match ticket.
Seattle’s Living Room
Every day, thousands of people walked into Pacific Place and found their own way to experience the World Cup all without a match ticket.
Some stopped at The Watering Hole before kickoff. Others settled into The Summit Club. Kids dribbled on the mini pitch while matches unfolded a few steps away on a 70-foot screen spanning four stories above the crowd.
Across 27,000 square feet and six distinct spaces, people could stay for a match or make a day of it. There was no ticket to buy or preregistration required. You could simply walk in and join the festivities.
For a tournament with only six matches inside Lumen Field, Seattle Soccer House gave the rest of the city another place to belong.
Local Down to the Details
Seattle Soccer House reflected the city around it. Food, beverages, staffing and high-fives all came from local vendors and partners.
Furnishings and décor were repurposed from previous events, giving existing materials another life rather than building everything from scratch. Onsite janitorial and event services featured UNtemp, putting the newly launched worker-owned dispatch platform to work during one of downtown’s busiest stretches of the summer.
The space also included accessible viewing areas, a sensory-friendly lounge, closed captioning and audio-descriptive commentary so more people could experience matches in the way that worked for them.
Pacific Place Reborn
As one of Seattle’s official Fan Celebration sites, Seattle Soccer House demonstrated how large-scale events could reach beyond the stadium and revitalize public spaces. For a few unforgettable weeks, Pacific Place had become something many Seattleites hadn’t experienced there in years: a place full of energy, conversation, and connection.
For everyone who walked through its doors, it became part of their World Cup story, and no one needed a ticket to belong.
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