Pride Match Day is more than a game. It’s a citywide celebration of visibility, belonging, and community — anchored in the FIFA World Cup 2026™ and powered by the people, businesses, and neighborhoods that make Washington extraordinary.
A Citywide Celebration of Visibility
Guided by the Pride+ Matchday Impact Council, Pride Match Day was built to center LGBTQ+ inclusion on the world stage while ensuring meaningful, lasting impact for local LGBTQ+-owned businesses, artists, and organizations — from watch parties across the state to Pride Match Day gear designed by local artists.
Play, Shop, Celebrate Local
Through the SEA&WIN app, fans could tour LGBTQ+-owned businesses on the Capitol Hill and Pioneer Square routes or the dedicated Pride Loop, while the Unity Loop itself highlighted LGBTQ+-owned businesses and cultural spaces from Capitol Hill to the waterfront.
How We Pride
The "Welcome to Seattle: This Is How We Pride" campaign invited businesses, organizations, and neighborhoods to share their own "I Pride By..." stories, while SeattleFWC26 also offered free LGBTQ+ inclusion training to businesses statewide and sponsored Seattle Pride Parade and Trans Pride.
A Vibrant and Inclusive Design Contest
SeattleFWC26's Pride Match Design Contest, created with local LGBTQ+ artists, produced designs by finalists Kelly Bjork, Shayla Hufana, and Sharon Blyth-Moss that appeared in posters, scarves, and pins as part of the city-wide Pride Match Day celebration. Through their designs, we celebrate a legacy of inclusion and pride that reaches far beyond the pitch, reminding us that in Seattle, every color, every identity, and every fan belongs.
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Related Legacy Projects
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New, World-Class Fields
New, World-Class Fields
FIFA World Cup preparation helped accelerate new and improved soccer facilities at the University of Washington and Seattle University, creating permanent investments in collegiate athletics and the region’s ability to host future competition.
Human Trafficking Prevention
Human Trafficking Prevention
SeattleFWC26 partnered with Businesses Ending Slavery and Trafficking (BEST) to provide training and resources that helped frontline workers recognize signs of labor and sex trafficking and respond safely.
SODO Welcome Center
SODO Welcome Center
Opened in the heart of SODO ahead of the FIFA World Cup, the SODO Welcome Center gave visitors a starting point for discovering the businesses, history, art and culture of the neighborhood surrounding Seattle’s stadiums.