Opened in the heart of SODO ahead of the FIFA World Cup, the SODO Welcome Center gave visitors a starting point for discovering the businesses, history, art and culture of the neighborhood surrounding Seattle’s stadiums.
Start Here
Thousands of World Cup visitors would pass through SODO on their way to a match. The SODO Welcome Center gave them a reason to look around before they got there.
Opened by the SODO Business Improvement Area at 1950 1st Avenue South, the center introduced visitors to local businesses, public art, historic sites and events across the district. Rotating exhibits told the story of SODO’s industrial heritage, creative community and role in Seattle’s economy.
Outside, SODO Storefront Stories extended that experience along 1st Avenue South. Participating businesses displayed archival photographs, historical details and stories in their windows, creating a walkable pathway through the neighborhood that led back to the Welcome Center.
Staying Open
The Welcome Center was created through a partnership between the SODO BIA, King County and SeattleFWC26, which provided additional funding and support ahead of the tournament.
But its doors weren't meant to close when the World Cup ended.
The SODO BIA envisioned the center as a permanent neighborhood resource that could continue welcoming visitors during Seahawks, Mariners and Sounders games while supporting local businesses, tourism and community storytelling throughout the year.
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