Free playbooks, toolkits and customizable resources gave businesses and community organizations across Washington practical ways to prepare for the FIFA World Cup and make the tournament their own.
All Are Invited
Participation didn't begin with kickoff. It began months earlier, when businesses and organizations across Washington started asking a basic question: How can we be part of this?
A growing library of free Playbooks and Activation Toolkits helped answer it.
There was guidance for hosting a watch party, preparing a small business for a megaevent and welcoming fans with disabilities. Other resources addressed LGBTQ+ inclusion, human trafficking prevention, human rights concerns and the responsible use of World Cup-related branding.
With support from Visit Seattle, the Seattle Metropolitan Chamber of Commerce and Seattle Sports Commission, businesses also received customizable social media assets, printable posters, window clings, business cards and storefront materials.
The idea was not to make every participating business look the same. It was to give people what they needed to join in while remaining unmistakably themselves.
Related Legacy Projects
See All Projects
Juneteenth Match Day
Juneteenth Match Day
Seattle’s second FIFA World Cup 26 match fell on Juneteenth, bringing the U.S. Men’s National Team to Seattle on June 19 and creating a global stage to celebrate Black history, culture, artists, athletes and businesses.
New, World-Class Fields
New, World-Class Fields
FIFA World Cup preparation helped accelerate new and improved soccer facilities at the University of Washington and Seattle University, creating permanent investments in collegiate athletics and the region’s ability to host future competition.
Reinvigorating Westlake Park
Reinvigorating Westlake Park
The first major renovation of Westlake Park in nearly 40 years brought new seating, play areas, artwork and other improvements to one of downtown Seattle’s busiest public gathering places.