Free playbooks, toolkits and customizable resources gave businesses and community organizations across Washington practical ways to prepare for the FIFA World Cup and make the tournament their own.
All Are Invited
Participation didn't begin with kickoff. It began months earlier, when businesses and organizations across Washington started asking a basic question: How can we be part of this?
A growing library of free Playbooks and Activation Toolkits helped answer it.
There was guidance for hosting a watch party, preparing a small business for a megaevent and welcoming fans with disabilities. Other resources addressed LGBTQ+ inclusion, human trafficking prevention, human rights concerns and the responsible use of World Cup-related branding.
With support from Visit Seattle, the Seattle Metropolitan Chamber of Commerce and Seattle Sports Commission, businesses also received customizable social media assets, printable posters, window clings, business cards and storefront materials.
The idea was not to make every participating business look the same. It was to give people what they needed to join in while remaining unmistakably themselves.
Related Legacy Projects
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Seattle Fan Celebrations
Seattle Fan Celebrations
SeattleFWC26 built a distributed model for fan celebrations — spreading free, official gathering spots across Seattle Center, Pacific Place, Waterfront Park, and Victory Hall — while community-hosted watch parties, including "Kicking It in the CID," extended the celebration into individual neighborhoods.
Vital Spirit
Vital Spirit
Vital Spirit is a nine-foot bronze sculpture by Pacific Northwest artist Gerard Tsutakawa, unveiled at Seattle Stadium's North Plaza to commemorate the venue's role as a FIFA World Cup 2026 host site and to anchor the Seattle Unity Loop.
New, World-Class Fields
New, World-Class Fields
FIFA World Cup preparation helped accelerate new and improved soccer facilities at the University of Washington and Seattle University, creating permanent investments in collegiate athletics and the region’s ability to host future competition.